heiter magazine

inspiring you to live & style your life so that it feels good

  • SHOP
    • ALL
    • MAGAZINE
    • COMMUNITY
    • RESOURCES
    • EVENTS
  • BLOG
    • LATEST POSTS
    • DAILY JOY
    • FASHION
    • LIVING
    • RECIPES
    • TRAVEL
    • INTERVIEWS
    • PARENTING
    • BUSINESS
    • DIY
  • THE HEITER SOCIETY
  • EVENTS
  • ABOUT

Words by Josephine Snowling

What is it like to take an alternative path in life?

September 09, 2023 by Katharina Geissler-Evans in Daily heiter, Living

It has been a year now since my family and I relocated to Wales. Apart from a few holidays as a child, this country was unknown to us before we moved. 

Throughout our first year we have spent time getting to know the local area, which has been encouraged by our regular drive to my daughters school, 9 miles from our home. 

Being our first owned home we’ve also been on the lookout for thrifted household items to upcycle and add some character to our new home. Facebook Marketplace has been our friend this past year. 

But aside from finding some beautiful second hand pieces of furniture, my expeditions to locate the properties where these items are located have sometimes been challenging and eye opening to say the least. 

I have been taken down dirt tracks, up very steep and narrow one lane roads, along the edges of high up hills and through some questionably sized puddles that verged more on the side of small ponds. 

Some of this has been partly my own choosing, some have been unavoidable to reach the villages of where these must have items are located and some have been by mistake. Word of warning, if you ever find yourself driving in Wales using a satnav, always check out the route before just opting to follow the shortest route available (it will usually find a very off course track to take you there). 

But whilst my driving expeditions to find items to fill my home have been a highly amusing topic of conversation at dinner time for our family, they have also given me a profound insight into life itself and provide an ideal representation of what it feels like to take an alternative path in life, something I know a lot about. 

For most of my life it’s felt as if most of my choices and opinions have gone against the grain of general society. From our parenting choices, choosing an alternative form of education for our children, our diet and lifestyle choices and now even in my business. 

I wouldn’t say I purposely choose to ignore societal norms, I just simply chose to find alternative choices that at their core make me feel good, that align with my inner values and desires. 

But this hasn’t always been an easy road. 

Plagued with doubt, fear and insecurities about the path itself and my ability to navigate the path. Like the backroads I’ve been driving along here in Wales, there have been times when I’ve wanted to turn back. Is this furniture really worth it, I’ve asked myself. Do I have the driving skills needed to make it down this road? Were all the same questions I asked in doubt whilst driving along my alternative life path.  

But even though these roads can sometimes be thrilling, sometimes terrifying, what is always certain is the breathtaking scenery I encounter along the journey. 

The spectacular panoramic views, the hidden gems of nature which seem only visible to those willing to find them. I’ve seen babbling brocks, gushing waterfalls and hills that seem to roll for miles, usually without anyone else in the world present, except sometimes my daughters. 

What I’ve come to learn about these roads in Wales and it is true as well in life, is that the backroads are quiet, they are only for the ones daring enough to look for an alternative route. For those willing to question whether there is another road they can take. 

They aren’t for the faint of heart. You don’t always know what the road ahead will uncover, a sharp turn, a steep hill or a beautiful clear track. You just have to trust in yourself as you drive the road. 

You have to be willing to go off the main road every once in a while, to forgo the standard route if you want to experience the beauty that comes with the alternative path. 

This is true in relationships, in business, in any aspect of life. Choosing to follow the path of your heart, the path your soul wants and knows you should follow. Sounds like something that should be easy but quite often it’s the rockiest path you’ll ever go down.

Like the Buddha transcending on his journey to enlightenment, he was faced with his own inner demons, his limiting beliefs, his doubt and fears. He was presented with a choice each and every time, do I turn back or move forward? 

And although it may seem that following your soul's path can feel lonely sometimes, what I’ve actually found over the years, is the stronger my own inner belief has become. The belief that taking an alternative route isn’t only right for me but can actually lead me where I want to go faster and yield a more exciting and abundant journey along the way. The more I have attracted, into my reality, stories of others who have done the same and very successfully. 

They have felt like that comforting sign post you see when you’ve been travelling down a bumpy unmarked road for a while, wondering whether you made the right turn. That sign that reassures you that your intended destination is not far away, that all this time and through all the doubt and fear you have always been travelling on the path your soul intended you to. You aren’t lost but instead found. 

Following a soul led life path doesn’t mean you always travel the backroads. I still use the motorways on the road and in life. But don’t be afraid to take the backroads when you feel called to. 

Although it may seem scary at first, that inner calling is never wrong and the more you take the leap of faith the stronger your belief comes in trusting your inner voice and guidance. 

Josephine Snowling is a writer, teacher and entrepreneur who shares her own personal truth, understanding and insight of how this reality works and how you can learn to come home to yourself so that you may consciously manifest the life you desire.

Images via Unsplash

September 09, 2023 /Katharina Geissler-Evans
positive mindset, positive thinking, resilience
Daily heiter, Living
Comment

Refillable beauty products, sustainable skincare, zero waste cleaning products and more. Now Wow offers all you need for a more sustainable and eco-friendly lifestyle.

Zero waste and plastic free: eco-lifestyle store Now Wow

October 23, 2022 by Katharina Geissler-Evans in Living

Vienna based Now Wow is our go-to shop for sustainable lifestyle products. I had the chance to chat to the founders Imke and Orsolya and ask them questions about how it all started, sustainability and more.

If you had to describe Now Wow in a few words, what would you say:

It matters that you try!

When did you have the idea of opening up your shop? What was your motivation?

We both have completely different backgrounds but once we had the concept for Now Wow planned out and in front of us, we knew that there was no way out: we simply had to do it and let our idea become reality. Responsible consumerism and the use of plastic were topics that got more and more important in our everyday lives (and families) and that is why we decided to open up a small, carefully selected & curated plastic-free store in Vienna’s 7th district. That was back in 2020. Now Wow was the answer to our everyday struggles. The idea started off small but grew into something bigger that is now our full-time job.

Tell us a little bit more about your selection. What are your favourite products?

Now Wow offers a versatile range of products for all sorts of everyday situations. We stock finest beauty and skincare products, sustainable alternatives for the household as well as beautiful lifestyle items for the home, office and travels. All of our carefully selected products are ecological, wholesome and widely plastic free. It is very important to us that whatever we offer feels “right” throughout: it starts with the ingredients, packaging, production process, where it is manufactured, what people got involved in creating them but also the aesthetics. It is important that an items suits us and our selection; not that we offer all products by one brand and/or manufacturer. We also want to make sure that our product range covers all areas of a zero (or less) waste lifestyle.

Our whole store is actually filled with favourite products. Entering the shop feels like entering the “Best of Our World”. What we both love are products that come with a story e.g. about the people who were involved in making it. For instance, small manufacturers always do things a little bit differently and that’s very appealing to us too.

In your opinion, what are the first steps to live a more sustainable lifestyle?

I think the willingness to start. It is not about being perfect but about realising that small steps can impact the bigger picture, e.g. trying to make changes in the bathroom is a great start: replacing plastic bottles with natural, more sustainable alternatives is good for oneself and the environment. Another possibility is to introduce small changes in the household. We need less than we think: a few basic cleaning products - products that are refillable, washable and re-useable are so much better than most of the stuff that’s being offered at supermarkets.

Being a responsible consumer also means questioning items: where do they come from? Who produced them? How long did it take for them to get here? How can they benefit me in the longer run? Apart from just thinking practically about the journey of a product, we also believe that the aesthetics are important and can add to our lives.

Where can people find (or find out more) about you and your shop?

Surrounded by other lovely little shops, we are based on lively Zollergasse (in the 7th district of Vienna). We always enjoy having visitors and chatting to them.

Our website www.nowwow.shop was created with love and attention to detail. It is a great place to find out more about us, our motivation and projects. Now and then, we share tips on how to live a more sustainable and plastic-free life on it too.

Now Wow founders Imke & Orsolya

Last but not least: what is your definition of “Heiterkeit”? 

The willingness to actually live life - and to be carefree, no matter how hard and worrying today and the future might seem.

Interview and translations from German: Katharina Geissler-Evans, heiter magahine

Photography: provided by Now Wow

Deutsche Version

October 23, 2022 /Katharina Geissler-Evans
sustainable home, sustainability, home tips, plastic free home, zero waste, eco-friendly
Living
Comment
  • Newer
  • Older
 

FEATURES & PRESS MEDIA KIT WORK WITH US STOCKISTS

© 2025 heiter magazine. All rights reserved.

Impressum | Imprint Delivery & Returns Privacy Policy